Somewhere between the scent of freshly opened packaging and the first bite of a perfectly engineered snack, Jane Ko found her métier: the artful alchemy of science and storytelling.

As the Co-Founder of Wanderlands, she is the maestro of perception, orchestrating the delicate dance between memory, emotion, and consumer delight.

Her adventures span two decades and an array of industries, from the gilded halls of Kellogg—where she fine-tuned the global narratives of Pringles and Special K—to the shimmering empires of eos, L’Oréal, and NARS Cosmetics. She has been the unseen hand behind countless brand re-awakenings, shaping the way products are seen, felt, and—perhaps most intriguingly—remembered.

Armed with a PhD in Neuroscience from Harvard University, Jane is a devoted scholar of the senses, an aficionado of the brain’s hidden pathways. She believes that brands, much like a well-constructed theorem or an elegantly articulated hypothesis, should be unforgettable— etched into the mind with the same precision one applies to deconstructing the nuances of human cognition or formulating the perfect shade of red lipstick.

Her toolkit includes science, semiotics, and a steadfast belief that even the most everyday products can become objects of desire and nostalgia. Her mission? To craft brands that do not merely exist but live in the minds of those who experience them—vivid, immersive, and enduring.